Algorithmic Marketing Masterclass

Description

This 2 day Marketing Analytics Masterclass is designed to equip Marketing professionals to make data-driven decisions to successfully transform their organizations into Intelligent Enterprise, bringing efficiency and accuracy with data analytics and new technologies.

This Masterclass will enable you as a Marketing profession to;

1. Drive Strategic Decision Making: be able to help organizations bring together marketing, financial and operational data from various siloed sources, providing a unified view of information that enables you as a Marketing professional and your entire business partners to make better strategic decisions.
2. Timely Reporting. Using PowerBI to create dashboards that enable your Marketing department to quickly arm business managers with accurate, timely marketing reporting so they can make more data-driven decisions and run a more profitable business.
3. Manage Risks. You will be equipped with tools that will enable your organizations to proactively uncover emerging market trends and helps them navigate the risks associated with operations, advertising, product distribution with a greater degree of confidence and efficiency.
4. Enable Marketing Planning and Analysis. You will be provided with Analytics tools that enables Marketing teams to leverage real-time internal and orthogonal data to improve marketing performance, increase profitability, and capitalize on growth opportunities.

The Masterclass will also introduce you on how to feed Marketing data into sophisticated data models, algorithms, and tools to gain actionable insights. You will be given hands on tools that provide insights in the form of visualizations dashboards. 

YOU'LL WALK AWAY WITH:
1. An understanding of how data-driven models can improve your ability to make decisions in a fast-paced and uncertain world, and the ability to use modelling to predict future trends in Marketing 
2. PowerBI data visualization and reporting skills, with which to clearly communicate your findings and business needs. 
3. A capstone project as proof of your ability to analyze, summarize, visualize, and report on insights extracted from your own dataset. (We will provide a dataset if you don’t have) 
4. A certificate of completion from Predictive Analytics Lab as validation of your data analysis skills and knowledge.

COURSE CURRICULUM
Module 1
Marketing Decision-making under uncertainty
Module 2
Marketing Data visualization and descriptive statistics using PowerBI
Module 3
Building Marketing Intelligence System through probability, statistical inference and Hypothetical thinking 
Module 4
Leveraging Orthogonal Data sets including social media data to build marketing recommendation engines.
Module 5
Time series forecasting techniques (Price Engineering, Sales Forecasting use cases) 
Module 6
Delivering insights through storytelling
PREREQUSITES 

A Marketing Business Problem to solve 

Motivation!

REQUIREMENTS 

Laptop

Dataset from work: Internal Data P& L, TB, Budget templates etc 

We will provide external data Demographic data, Economic indicators etc